Our Story

Ancient Heritage, Modern Luxury

Your journey to antiquity starts here, step back in time and let your senses come alive…

Ancienne Ambiance is a London-based luxury niche brand inspired by antiquity. Conceived from its founder‘s passion for fragrance and family heritage (five generations) specialising in ancient art and antiquities including ancient jewellery, it was founded in 2004. Ancienne Ambiance began online with a collection of ancient themed beautifully hand-poured luxury scented candles with fine fragrances and modern jewellery incorporating ancient artefacts.

Family-run, the lifestyle brand has since expanded as a treasury of home accessories and luxury gifts, opening its flagship boutique in 2014 (located at the prestigious Chelsea Green, in the heart of Chelsea). The luxury perfumery offers a variety of award-winning scented treats such as luxury home fragrances, niche perfumes and beauty products, including soap sets and aromatherapy bath oils – all lovingly packaged in iconic Ancienne Ambiance purple hand-crafted gift boxes.

Adriana Carlucci founder of Ancienne AmbianceAdriana Carlucci, founder of Ancienne Ambiance

Why purple? Ancienne Ambiance’s signature colour was highly prized in antiquity and first created around 3500 years ago. From the ancient Phoenicians and Persians to the Romans, Tyrian/Phoenician purple was so costly and exceedingly rare to produce it became worth its weight in gold… earning its royal and imperial reputation.

Producing the finest quality handmade luxury goods in the UK, France and Italy, Ancienne Ambiance embeds sustainable and ethical practices throughout its business model, including no testing on animals and use of recyclable packaging.

Clients and fans are worldwide…

Shop online or visit the Ancienne Ambiance boutique in Chelsea


As Featured In

Vogue, Elle, Marie Claire, Glamour, You Magazine, StyleNest, Spa Secrets, Latest In Beauty, The Beauty Shortlist, Hot Brands Cool Places, The Good Web Guide, The Site Guide, Sublime Magazine, Positive Luxury, SheerLuxe, Biteable Beauty, Natural Beauty Yearbook, Shop Chelsea, Sloane Square Magazine and The Perfume Society…



“We are proud to award Ancienne Ambiance with the Butterfly Mark for their natural, timeless and high quality craftsmanship embodying the values of Positive Luxury.”  Positive Luxury


Image: poccophoto